Getting your YouTube channel sponsored sometimes seems like impossible Task . Sponsorships are the real source of earning money for video creators as they can be highly profitable . Besides helping you earn money, getting sponsored can also help you craft quality content for your followers . But how can you get YouTube sponsorship if you are just starting out? How much do creators get paid for sponsoring videos?
If you’ve seen even small YouTube channels getting big sponsorships and are wondering how to get sponsored on YouTube, worry no more. here in this article we will deeply discuss .
To get sponsored, you need to make sure your channel covers all criterion that the sponsors look for. Read continue to know how to get your first sponsor and grow your channel big.
- 1 What are YouTube Sponsorships?
- 2 Types of YouTube sponsorships
- 3 How much Money you can earn from YouTube sponsorships?
- 4 How to get YouTube Sponsorship for your YouTube channel
- 5 Different ways of reaching out to sponsors
What are YouTube Sponsorships?
YouTube sponsorships mean collaboration between YouTube creators and a brand where both of them collaborate to reap benefits in the deal and both party will earn money. YouTuber will get paid for sponsoring the brand and the brand gains more traffic by the promotions.
For a YouTube sponsorship to be successful, both parties have to benefit from the collaboration. For example, if the audience of your channel is not relevant to a particular brand, it won’t see any value in collaborating with you. Relevance is the major factor essential for YouTube sponsorship. There are more ways to earn YouTube sponsorships and are as follows.
Precondition before reaching out to sponsors:
Quality of Your Content
Most important Feature sponsors will pay attention to before collaborating with YouTubers is the quality of content of the YouTube channel. To earn the intention of big sponsors, you need to have quality content uploaded to your YouTube channel that engages and entertains audience . When you contact to a brand for sponsorship, the first thing they will look for is relevancy and quality content in your you tube channel so that they can reassure that their promotion would also be qualitative.
if your content is not qualitative, it is a clear sign that your YouTube channel is not ready to get any sponsorships yet. Focus on creating quality content on your YouTube channel that will help and entertain your viewers and let them for more engagement on your video .
If you have just 5 to 10 contents in your channel , it won’t serve as a good portfolio to attract sponsors. To get a serious sponsorship, you need to have a good number of contents so that viewers and your followers get an idea of what’s going on in your you tube channel. Having your old videos on your channel is actually a good way to show your audience/followers that how you developed over time. It will help people to strengthen their perception of you as a hardworking and motivated content creator which makes it easier to find sponsorships for your YouTube channel. Additionally, first-time viewers to your channel will want to browse through your content to decide if they want to subscribe to your channel.
Use Business e-mail on Your YouTube Channel
Even if you are beginning out small, you should maintained a professional profile by adding a business email on your channel. By Using a business e-mail address on your channel that means you are open for business inquiries. Additionally, this is where you will find video comments, friend request notifications, and not to forget the assault messages on your videos once you have gained a huge following.
Avoid Violating YouTube rules & Regulations
On YouTube you have to follows several policies and guidelines to maintain a safe and vibrant community. If you are a new YouTube creator, you must ensure to have reading through their policies and terms of service. If you violate the the terms & policies of YouTube , there are chances of your channel getting removed or your account may be terminated as well. It is also recommended that reviewing the guidelines often as YouTube may revise it from time to time.
Unauthorized music, nude photos, and videos, excessive criticism of users drive away sponsors. Check the Resource section of YouTube for a link to their rules & regulations and make sure you stick to it.
Types of YouTube sponsorships
YouTube business model is an advertisement based model that allows you to earn a share of money from ad revenues. Sponsorships are another alternate way for video content creators to earn money from youtube. Here you can read How Much Money Can You Make on YouTube? . There are different types of YouTube sponsorships and are as follows.
Affiliate sponsorships are the easiest way to get sponsorships from brands, especially if your channel is small. You have to place the affiliate link given by brands in the description section and comment section of your videos and every time a sale is made through the link, you earn a commission.
Alternatively, the brand can also give a discount code that your subscribers can use when making a purchase. Depending on the number of sales generated by your channel, you earn a specific amount of money. While affiliate sponsorships are the least profitable type of sponsorships, they are a great way to start with when you are just starting with YouTube and has less viewership and subscribers.
Related article :- Way to Earn Money by YouTube Affiliate
Another best way to get YouTube sponsorship is to receive free products in exchange for brand promotion. Brands will send you the products to do unboxing videos, reviews or tutorials about how to use the products. Instead of getting money by promoting brand product , you will get free products which can be quite useful. Before reaching out to sponsors for product, you need to make sure that the products you are looking for sponsorship fit your channel and what you are trying to do with it.
Your audience/followers can get put off due to mismatch, and your sponsor will not get the kind of value/attention they expect. Product sponsorship for small YouTubers could be a little difficult because the sponsor has to trust them to promote their product with the limited audience/followers they have. If you trying to get product sponsorships, get started with reviews/unboxing and tutorial videos that are not sponsored.
Once you build an audience/followers centered on a specific type of products, the chances of brands involved in the same niche could contacting you for sponsorship increases.
Paid sponsorships are the best method to earn money from youtube and most wanted type of sponsorships any YouTuber looks for as it gives you direct huge money. Sponsors pay an amount to advertise their business/product in your videos or to endorse their products by doing videos for their brand on their channel. Getting paid YouTube sponsorships can be tough if you have a small user base and less audience . To get paid sponsorships, you have to grow your channel and build a huge base of subscribers/followers.
You at least need to have 10k-100k subscribers for companies to approach you for sponsorships. While paid sponsorships come with all bells and whistles, one thing to keep in mind is that – they don’t come free. When a brand is paying you, they will have specific demands and will give some instructions on how the videos should be .
When you are a small channel, start out by trying to get an affiliate and product sponsorships. From there, try creating a good portfolio of collaboration which you can leverage later when you will start with paid sponsorships. Once your channel is big enough, you will start seeing sponsors approaching you for promotions of their brand .
How much Money you can earn from YouTube sponsorships?
Now that you know the different kind of sponsorships, you might be wondering how much do brands pay for sponsorships and how much money you can earn. To be honest, there is not exact answer to this question. The money you can earn from a YouTube Sponsorship
Earning from sponsorships varies between $100 to a couple of thousand dollars. However, the money you make can vary and it totally depends on many of factors.
- The number of subscribers and views
The bigger your channel is, the better the pay ant the content your portfolio also matter . This is because the bigger your channel and subscriber list are views will also increase and hence the chance of your channel engagement also goes higher . The number of views of the relevant videos also counts.
- The value you can bring to the brand
While the number of subscribers and views matter, what really matters is the kind of value you can bring to the brand that sponsors you. Your subscribers must engage with the products you promote. You must be able to prove the number of sales generated in your previous collaborations to prove yourself. A successful sponsorship in the past serves as a living proof that you have the potential to take their sales to new heights.
- Where you place the ads to get YouTube Sponsorship
As YouTube business model allows placing ads, it is easy to endorse a brand but the placement of ad matters. Normally, YouTubers advertise sponsorships either at the beginning or at the end of their videos. The rates for each placement differs as well.
- The type of promotion
You can promote the brand by mentioning it in your normal videos or do a tutorial/unboxing on their products, do review videos, or actually do a video on their profile exclusively for them. Each type comes with a different time frame to create the videos and the effort also differs for each.
- Resources needed for the promotion
If you are doing a tutorial/unboxing video or a product review of a brand, you need to have some resources & manpower and certain props. Maybe at times, you have to shoot videos in a specific environment. Depending on the Terms & Condition of sponsor and as per their requirement, the pay will also increase.
How to get YouTube Sponsorship for your YouTube channel
Built a relevant audience base
Only when you know about your audience, you’ll know which types of brands are approachable for sponsorship. Knowing the age group of your audience/followers, type of fashion trends they follow, where they shop . which brands they love, and, what products they are interested in purchasing helps . Partnering with the brands that your audience can connect gives your sponsor great exposure, good reviews, and of course, generating sale . For this, you will be rewarded either with money or products. A successful partnership means repeat partnership, which again brings in more money to your pocket .
Know What You Can Offer to your Sponsors
In-video shout-outs or mentions and product reviews are two ways to market/attract your sponsor on your channel. When you contact any brand, they would love to know what you can offer them and how you will be marketing their brand to get more exposure .
YouTubers usually set up several tiers of sponsorships, like, reviewing products in exchange to get those products for free from the brand. It is wise to not guarantee any positive review and positive engagement if the product doesn’t work the way it’s advertised. Another tie-up could be to exclusively give the exposure of their products on your videos and social media pages.
Similarly, you can create different sponsorship plans at different price points that provide value, where every plan will have a different method of promotion as per your choice .
Learn about sponsors
If a brand approaches you or you choose a brand to approach, take your time to research and know about those brands. Your target can be both startups and top names as long as their products are relevant to promote to your customers. Also, ask the question like whether they are interested in widening their reach to other demographics as it will be useful while making a proposal forYoutube sponsorships.
Craft Quality YouTube Sponsorship Proposals
Many Youtubers get the Youtube sponsorship proposals wrong because they fail to establish a connection, don’t establish fit and relevant or get more self-centered. Make sure your proposal is properly structured and have the right information that helps the sponsors to make the right decision.
Majority of content creators create a proposal template and use it for every proposal by just changing the name of the sponsors. This approach doesn’t work well. Make sure you draft a personalized proposal letter and this will get the attention of the sponsors you are planning to reach out. Your proposal letter should have your brief introduction, description of your content and how sponsoring your channel will benefit them .
The more specific you are, the easier it is for them to know how much you can promote to their brand and what they can get from their partnership with you.
Different ways of reaching out to sponsors
Reach out directly
You can contact to them through their website contact page or through social media. You can also build your personal connections with popular YouTubers to reach out to the brands.
Build your channel and they will come
Quality content generate traffic and traffic generate attention from sponsors . Once you grow your channel really big 50k to 100k and become a popular YouTube influencer, you will start receiving emails from brands expressing their interest in collaborating with you for their product promotion . If you wonder How To Get Sponsored On YouTube, a good channel with great content and a community is what attracts sponsors.
Brand collaborations on YouTube are not easy. You might already know that even if you get sponsorships easily, presenting it to your community is not going to be that easy also. At least initially. The most complicated thing on YouTube is a genuine fan who loves your work and blindly follows and share your videos content . So here are some tips and tricks to get the sponsorships right.
- You have to ensure that YouTube Sponsorship will benefit their brand. Highlight the relevance to make them understand you are a good fit for the collaboration.
- Don’t sell yourself in mall just because you want a sponsorship immediately. Remember, you have a following and you create quality content. So you can partner with a brand to give them exposure to their audience.
- Don’t give up if your first few proposals don’t get you a sponsorship. Keep creating and upgrading with awesome content for your channel that will increase your following. And the bigger the following, the easier it is to find YouTube Sponsorship.
- If you have had any successful partnership stories in the past, share it with the new brands.
- Ensure that you remain authentic and real to the style that made you popular. Never try to deviate far from your core content as it won’t bring in the engagement you got in the past.
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